CHANGE STARTS WITH A PASSION

HELPING STUDENTS MAKE A DIFFERENCE

Life is not a dress rehearsal. Stop practicing what you're going to do and just go do it. --Marilyn Grey

Be still when you have nothing to say; when genuine passion moves you, say what you’ve got to say, and say it hot. --D. H. Lawrence

They may forget what you said, but they will never forget how you made them feel. --Carl W. Buechne

We make a living by what we get, but we make a life by what we give. --Winston Churchill

A passive and ignorant citizenry will never create a sustainable world. --Andrew Gaines

Opportunity does not knock, it presents itself when you beat down the door. --Kyle Chandler

SOCIAL MEDIASocial Media

Social media provides immediate visibility. This powerful tool is creating a paradigm shift within the activism movement. Signing an online petition, taking surveys to support a charity, “liking” or retweeting an organization’s call to action are easy and efficient ways to support.

Warning: While I believe that the online presence has provided a wealth of information about global and local problems, solutions, and efforts of individuals and groups, it is easy to overlook simply because of the mass accessibility. The internet makes activism easier and more mainstream but it also becomes mundane and seemingly trivial.

Because our generation has grown up with social media, we should utilize tools we are already familiar with to build our own movement.

Key Social Media Tools

  • Twitter - send short messages and updates, follow people and groups
  • Facebook Cause page - provides free and user-friendly tools to spread awareness, plan events, share pictures and video, build a support base and raise money. You can design your own petition, pledge or fundraiser for your project on an easily shareable platform
  • Instagram - share pictures and video, follow people and groups
  • LinkedIn - create a professional profile and build a network of connections

IME

To put pressure on Girl Scouts USA, Project ORANGS held a social media day of action. We had hundreds of our supporters tweet at Girl Scouts USA as well as post messages about the need for a deforestation-free palm oil policy on the organization's Facebook page. As a result, Girl Scouts USA changed their Facebook settings so that viewers cannot leave comments on their page. Girls Scouts USA also deleted every comment from their Facebook page which was unnecessary censorship. Reporters soon learned about Girl Scouts USA’s decision to delete the comments which resulted in numerous interviews that reached even more people.