CHANGE STARTS WITH A PASSION

HELPING STUDENTS MAKE A DIFFERENCE

Life is not a dress rehearsal. Stop practicing what you're going to do and just go do it. --Marilyn Grey

Be still when you have nothing to say; when genuine passion moves you, say what you’ve got to say, and say it hot. --D. H. Lawrence

They may forget what you said, but they will never forget how you made them feel. --Carl W. Buechne

We make a living by what we get, but we make a life by what we give. --Winston Churchill

A passive and ignorant citizenry will never create a sustainable world. --Andrew Gaines

Opportunity does not knock, it presents itself when you beat down the door. --Kyle Chandler

INTERVIEW TIPSMicrophones

IME

After completing numerous interviews with TV, radio and print journalists, I have a few words of advice:

  1. This is obvious, but be yourself. Do not worry about what you think the reporter may want to hear. Tell your story with the same passion and conviction that fuels your work.
  2. Before your interview, write out your “talking points”. Come up with a few crucial, clear statements that you can incorporate into the interview.
  3. While the reporter wants to hear your story, one of your most important jobs is to listen. Take a moment to really listen to the question before your response. Make sure your answers have a beginning, middle and end. Also try to include the reporter’s question into your response. If you are given a yes or no answer, expand upon it with a personal story or interesting fact.
  4. If you are doing a TV interview, remember that you are on camera even when you aren’t speaking. Smile, enjoy it, and put on your best performance.
  5. *This is crucial. Near the end of the interview, give your audience “take action items”. You want to give listeners, viewers or readers an opportunity to show support and help propel your campaign forward. Here are some possible action items: online petitions or letters, invitation to follow your work on social media, donation to your group or supporting nonprofit.
  6. End your interviews with your project’s contact information, so interested audience members can learn more. Include any social media outlets you have (Twitter handle, Facebook Cause page, Instagram profile etc). Also, don’t forget to share your website and email.