CHANGE STARTS WITH A PASSION

HELPING STUDENTS MAKE A DIFFERENCE

Life is not a dress rehearsal. Stop practicing what you're going to do and just go do it. --Marilyn Grey

Be still when you have nothing to say; when genuine passion moves you, say what youve got to say, and say it hot. --D. H. Lawrence

They may forget what you said, but they will never forget how you made them feel. --Carl W. Buechne

We make a living by what we get, but we make a life by what we give. --Winston Churchill

A passive and ignorant citizenry will never create a sustainable world. --Andrew Gaines

Opportunity does not knock, it presents itself when you beat down the door. --Kyle Chandler

how to create a press releasePress Release

Press releases are short (1-2 page), attention-grabbing announcements that are submitted to reporters. They serve to get the word out about your campaign or event to readers, viewers or listeners on a local, national or international level depending on the media outlet. Here’s how to write an eye-catching press release that will help get you media coverage.

  1. Begin with a clear and enticing headline (if you are emailing a press release, don’t forget to add an interesting email subject line).
  2. Next, write “FOR IMMEDIATE RELEASE on the top left hand side, below your title.
  3. List the date and below that your contact information in this format:

    Name

    Title

    Phone number

    Email
  4. Before you begin the first sentence, put in bold your “City, State”.
  5. The first few sentences should get straight to the point and should elaborate on your title.
  6. The following paragraphs should support your title by answering the 5 Ws and H: Who is this about? What is the actual news? When did or does this happen? Where did or does that happen? Why is it important, newsworthy and relevant? How is this occurring?
  7. After telling your story and mentioning the most important points, you can end your press release with an “About” paragraph which provides additional background information. You can include links to websites that reporters can look up if they want more information.
  8. End your press release with a centered “###” below your writing to signify the end.

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You will already pique reporters’ interest because you are a passionate young person who is championing a cause. Be sure to not only mention why you are passionate about the issue, but how it relates others. Quantify your impact as much as possible. Quote yourself and people who are either involved in your campaign or have benefited from your work to make your press release personable and interesting. Keep you writing style clear, grammatically correct and easy to understand. Write in third person and before you submit, ask others to proof read and provide suggestions. If you are stuck, look at other press releases for inspiration and format. Below is a sample for you to check out that Girl Scouts USA submitted to announce their new palm oil policy.

SAMPLE PRESS RELEASE